434 - Physician's Compliance Guide Strategies for OIG and RAC Compliance

Physician's Compliance Guide Strategies for OIG and RAC Compliance

Marketing Handbook for the Physician Practice

This comprehensive handbook presents a practical approach to marketing a practice in a professional way. The entire manual consists of samples, checklists and guidelines for marketing the new or established practice.
$59.00
In stock
SKU
I295

This comprehensive handbook presents a practical approach to marketing a practice in a professional way. The entire manual consists of samples, checklists and guidelines for marketing the new or established practice.

  • Samples of marketing plans - new physician and established physician
  • Drafting ads, practice brochure, newsletter, news releases and announcements that promote a practice
  • Developing and maintaining patient referrals from physician colleagues and other resources
  • How to promote quality, professionalism and public relations
  • Steps to enhance the medical office
  • Marketing expenses and budgeting
  • Evaluating the results of marketing
  • Developing an effective website and other uses of technology for marketing
  • Marketing a new physician or new physician associate
  • Marketing with patient education tools
  • Appealing to managed care plans
  • How employees can market a practice
  • Spiralbound, 107 pages
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Author PSR
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